In a crazy week of MLB redesigns, this is an excellent way to close it. I love it when teams reach back into their previous looks to come up with a new one, it’s a guaranteed home run (baseball pun absolutely intended). This also goes for the Baltimore Orioles new look. Two thumbs way up!
*For those of you wondering, I made that Jays image after reading this post. A terrible analysis from someone who I can only imagine decided just this morning that he felt like being a graphic designer. Please pay that tumblr a visit and flame.
My pal Scott tipped me off to this excellent critique of the failings of the new Blue Jays logo. While, of course, the new logo shits all over the one they were using, it is pretty badly executed. From What Their Bitch Is via BlogTO. Not mentioned above is how bad the tiny v-shaped stalk of the maple leaf is.
I don’t care about any of these criticisms, I love it. Good breakdown though.
Jays logos from 1977-2012 The new blue jay looks a lot like the old blue jay, but there were some, uh, interesting logos in between. Here’s our critique of past designs. Graphic: Jonathon Rivait/National Post
I think my favorite part is that the team is trying to distance themselves from Jack the Ripper, claiming that he’s a guy named “Jack” that happens to just “rip” baseballs:
“Martin said the character’s name is Diamond Jack, a frustrated hockey player who found he could “rip” the cover off baseballs. Despite his talent, teams grew weary of the expense of replacing balls so Diamond Jack decided to form his own team in London, Ontario.”
The second part of that story is that during rain delays, unable to take his aggression out on the field, Diamond Jack murders prostitutes in alleyways.
I like that they’ve tried something different. Look at a photo of the Florida Marlins uniform after seeing this… it looks old. And at least they didn’t play it as safe (that is, boring as hell) as the Rays did when they re-named/designed themselves.
Love the M. Would be a whole lot better w/o the stylised fish flying off it, but whatever.
I find the four-colour M and the two-colour -IAMI / -ARLINS a little jarring on the jersey. It’s better on the orange alt, because the blue underside of the M is the same as the blue underside of the -ARLINS. Wish they’d switch the colours on the MIAMI jerseys so that the underside of the M is orange to match the -IAMI.
The kerning of MI AMI is bad. And it’s not great on MA RLINS, either.
Do they really need a sleeve patch with a logo that’s already on the cap and the front of the jersey?
And, pet peeve: hate it when teams have their city/state on the home jersey. (Hopefully they’ll change that in a year or two once they feel the new name is established as a brand.)
And, y’know, fuck every MLB team’s black jersey.
I echo this. Sums up my feelings on the new jerseys pretty well.
In the navy Harrison Barnes of the North Carolina Tar Heels goes in for a dunk in practice during the Quicken Loans Carrier Classic on board the USS Carl Vinson on November 11, 2011 in Coronado, California. The Tar Heels play the Michigan State Spartans aboard the U.S. Navy aircraft carrier Friday night. Photo: Harry How/Getty Images
The Marlins are officially unveiling their new uniforms tonight in honor of Three Dog Night’s least favorite date. It comes after weeks of speculation and arguments over whether the new designs are garish and fun or garish and the worst thing to ever grace the diamond. Should be fun.
Jeffrey Loria will also fill in for Lil Jon in a couple Pitbull songs.